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Many people continue to search for the right road to e-commerce success.If that's you, I doubt if I'll EVER write anything that is more important than this article Here's why...
People fail at e-commerce because they make wrong decisions very, VERY early, often at the "idea" stage.Or worse... they don't even make decisions... they just drift into an opportunity... the WRONG opportunity. Doomed from the start.Unfortunately, the bad decision only becomes obvious after a year of futile hard work.
Let's use this issue of Sales from the EDGE to build a "DESTINED TO SUCCEED" E-commerce Plan from scratch...
The rest of this issue assumes that you are not a dot-com startup with millions to waste.Heck, you're not even a mid-sized biz with thousands to squander.You're one or two people, on a limited budget, with a desire to build a successful e-biz.
Is that you?If so, there are TWO strong paths that can build a substantial e-commerce income.These are, by far, your BEST BETS on the Net.
Develop a "Smart" KNOWLEDGE-based Affiliate Business.
What's an "affiliate business"? In a nutshell...
STEP 1 -- You send visitors to a Web merchant, using whatever creative marketing ideas you can devise.
STEP 2 -- The merchant tracks those visitors.
STEP 3 -- If your referrals buy, you receive a commission.
What do I mean by "smart" and "KNOWLEDGE-based"?
I mean that you use *YOUR KNOWLEDGE* to develop your own theme, a concept that leverages what you already know and love. Then you choose good programs that fit with your theme.
You don't get sucked in by the hype of all the programs. You build "from the ground up," in a logical and business-like way.You measure the profit potential of your concepts before you proceed.You evaluate each program for fit and profit potential.Only the best programs "make the cut."
Successful affiliates have all followed this path.Everyone else just seems to collect programs helter-skelter.
Affiliate programs are DO-able.No need to develop your own product. No need to worry about order-taking and shipping. Only one problem... most people don't make any money.Why?
Two reasons...
a) Some expect "money for nothing" -- the sooner these people get past the concept of "easy money," the sooner they'll stop leading lives of disappointment.They'll be able to move forward and conduct businesses based upon exchanging value for value.
b) They don't do it "smart" and "KNOWLEDGE-based." They create a tacky collection of banners and call them "cyber-malls."Or they do what everyone else is doing (ex., yet another Web marketing site). Or... or... or... like I said, fatal mistakes right at the start.
The fastest way that I can get you up to speed on the "smart" and "KNOWLEDGE-based" path is by offering you the Affiliate Masters course.It's an intensive 5-day e-mail course on becoming a high-earning affiliate champion.
I guarantee that you'll refer to this course over and over again as you build (rebuild) your affiliate business. Print each e-mail out, pour yourself a beverage of choice, bring along a pen to jot down some ideas, and take it all to your favorite easy chair or sofa.Learning a serious subject is so much more powerful when you're comfortable.:-)
To receive the Affiliate Masters course, simply send a blank e-mail to...
Pure content.No charge.
OK, time for the second path...
Develop a "Smart" KNOWLEDGE-based Business.
Does this sound like the same as PATH #1?YES and NO.
"NO" because you'll build a business that sells YOUR OWN product.This is not an affiliate business.
"YES" because you use *YOUR KNOWLEDGE* to develop YOUR OWN theme, a concept that leverages what you already know and love. You don't get sucked in by the hype of the infinite number of e-commerce services out there. You build "from the ground up," in a logical and business-like way.You measure the profit potential of your concepts before you proceed.
If you prefer the idea of creating and selling your own product on the Net, I explain the single best way for you to do this a bit further below.
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Both PATH #1 and PATH #2 work.Before deciding on which is best for you, investigate *BOTH* PATHS..Actually, you don't have to decide on one PATH or the other -- it can be very rewarding to use *BOTH", thereby developing two streams of income from the same Web site. So here's what to do... Subscribe to the FREE Affiliate Masters course at... Then read the rest of this article. Take the time to make a SMART decision.It's important to choose something that both excites you *AND* has profit potential (i.e., other people want what you offer). As I said, both PATHS work.But you must choose the one (or both) that is right for you. |
OK, let's move ahead with building a "smart" KNOWLEDGE-based business.I know three things about you...
1) You've read Make Your Site Sell! (MYSS!).That means that you have all you need in order to sell on the Net.You know how to build a site that SELLS, and how to build traffic to that site.
MYSS! is on the right side of the 90-10 Rule.Stop chasing the other 10% benefit with 90% of the work.Let's spend that effort on what is likely missing....
... your own product.
(This article was originally written for EDGE subscribers, all of whom own MYSS! This does not necessarily apply to you... ... but it should.:-) The price is ridiculously low and the information is generally accepted by Web gurus as the best, by far. "It's the BIBLE of selling on the Net." To find out more about it, click here.)
The two other things that I know about you...
2) You have KNOWLEDGE that is of value to someone else.You likely don't even realize it -- but you do!
3) You have a limited budget.If you're a dot-com or even a mid-sized company with thousands in the budget, this article is not for you -- wait for the next issue!:-)
OK, that's YOU.Now let's talk about the single most important factor to succeed at selling on the Net...
... no, not your site.
... no, not your traffic.
... yes, it's YOUR PRODUCT.
The two key words in the last statement are...
1) "YOUR" -- it has to by YOUR proprietary product. If you donŐt control your product, you donŐt control your business. If you control your product, you control everything... quality, supply, pricing, etc.
2) "PRODUCT" -- so many people miss the point about the word "product."We should replace this word with "benefit deliverer."Then we'd see things so much more clearly.
If you don't have a product that delivers important, valuable benefits at a great price...
... you DON'T have a product.
Now... let's put YOU and YOUR PRODUCT together.What's the simplest, fastest, and most risk-free way to do that?
Like I say in the Product volume of Make Your Site SELL!, it's to develop KNOWLEDGE-based products.And here's the best news about KNOWLEDGE-based products... it's not only the best way to go, it's the most DO-able.Why?
Three reasons why KNOWLEDGE-based products (also called "infoproducts") are so DO-able...
Reason #1) Everything you need is ALREADY between your ears! You may not yet realize it, but you know stuff that other people don't... things people would pay to know. So you're already very close to profiting from your knowledge.
Reason #2) There *IS* a market for what you know.You assume that everyone knows what you know, or that what you know does not have much value.Wrong.
Reason #3) All you need is a roadmap that will show you
Enter... "Make Your Knowledge Sell!" ("MYKS!").
MYKS! shows you clearly, and exactly, how to pull the best, most marketable ideas out of your brain, and how to develop them into saleable infoproducts. Then it shows how to market and sell them on the Net. Absolutely everything is in MYKS!, from brainstorming to automating your order-processing.
I don't care *WHAT* your personal situation is. It does not matter if you can't get a merchant account.It's OK if you don't want to bother with order-taking and shipping.It does not matter if technology overwhelms you.But...
You *DO* have to possess attitude... the desire to grab control of your life by mining what's in your brain and selling it on the Net.
For full information about MYKS!, please see...
MYKS! is *ALL* you will ever need to createand sell your own KNOWLEDGE on the Net.
For more Ken Evoy articles and resources, click here.
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Ken Evoy is an author and founder of Site Sell - a provider of e-commerce information and software. Ken is a Canadian and licensed physician who formerly taught and practiced emergency medicine at McGill University (Montreal). Early in his medical career, Ken realized that doctors were doomed to be slaves to the government in Canada's socialized medical system. Still wanting to practice emergency medicine, but as a hobby that he loved, he and his wife began designing toys and games in 1983 and sold 23 inventions to large toy companies around the world, generating millions of dollars in royalty revenues along the way. . Ken then directed his business skills and experience to the Internet. Site Sell's first publication, Make Your Site Sell!, (MYSS!), is generally acknowledged Web-wide as the, "Bible of Internet Marketing" and was the inspiration for the "Make Your ____ Sell!" series. The company also markets server-side software tools used by all types of enterprises and entrepreneurs. Ken's business philosophy is to offer the absolute best information and tools available on the market. The recently launched Site Build It! is the ultimate e-commerce value bundle that will increase targeted traffic to your sales site (or to the site of the merchant that you represent). |
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